Tuesday 9th February 2016

Israel Jeweler Launches a Campaign Featuring Models with Down Syndrome

[stonechickyBelletto, an Israeli jewelry company, has recently launched an original, first of its kind campaign: under the name “The most beautiful girl in the world”, Belletto’s campaign, which was concocted in partnership with the Israeli Down Syndrome Association (Yated), features only models with Down's syndrome.

According to Ynet News, the campaign features three models in their late 20s and early 30s, and aims to promote Belletto’s products while raising awareness for Down's syndrome.

Read more about it here.

Tags: Diamond jewelry

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