Tuesday 11 February 2014

Faberge Schedules Big Egg Hunt for New York City

Faberge Schedules Big Egg Hunt for New York City

Jan 29, 2014 11:59 AM By Jeff Miller RAPAPORT... Iconic diamond and jewelry brand Fabergé will host The Fabergé Big Egg Hunt in New York from April 1 to 26 in collaboration with 200 artists and designers in order to raise funds for Elephant Family, founded by Mark Shand and Studio in a School, founded by Agnes Gund.

The hunt begins April 1, all eggs will be collected from their hiding places and nested together in one location beginning April 18 and the eggs will be auctioned two days after Easter Sunday, on April 22, by Sotheby's. The public may continue to view the eggs on display together until April 26. Participants who enter the egg hunt win an opportunity for one of three prizes of jewelry egg pendants, featuring gold, diamonds, emeralds, rubies or amethystseaster egg hunt .

Designers will create 300 giant egg sculptures that are about 2.5 feet in height and all of which will be blended into their surroundings across various locations and businesses in Manhattan and the boroughs. Artists receive 15 percent of the egg sculpture's final auction price along with open license to use The Faberge Big Egg Hunt logo, advertising and marketing activity.

A selection of renowned artists and brands so far include, Marc Quinn, Bruce Weber, Zaha Hadid, Peter Max, Pure Evil, D*Face, Shantell Martin, Curtis Kulig, RETNA, Richard Dupont, Clifford Ross, Eric Cahan, Ryan Russo, Leo Villareal, Nathan Sawaya, Roger Ferris, Michael Phillip Wolfson, Frank Hyder, Ronnie Wood, Ursula Von Rydingsvard, William Wegman, Pat Steir, Matthew Weinstein, DKNY, Marchesa, Tommy Hilfiger, Bellerby Globes, Debbie Millman, Martha Schwartz, Michael Petry and Terry Richardson.

This year's egg hunt theme will follow a magical fairy tale, according to Faberge. In 2012, the brand held a big egg hunt across London where it attracted 1 million participants and raised $1.5 million for charity.

Fabergé views its egg hunts as a medium with which to celebrate artistry and creativity, while supporting two deserving charities – raising much needed funds towards arts education for children in New York as well as for some of the world’s most endangered animals, the Asian elephant.