Wednesday 25 March 2015

A Quest to Find the "Perfect" Color Diamond

A Quest to Find the

I tried on a $30 million diamond. So, what does it feel like? Is it transformative? Anxiety producing? After all, that’s a lot of money for a diamond.

Last week, while attending the 2015 European Fine Art Fair in Maastricht, Holland, I met with some of the world’s top jewelers: Graff Diamonds, Chopard, Buccellati and Alexandre Reza. TEFAF, as the event is called, is primarily known for selling art and antiques, but high-end jewelers have long held their own, and their offerings can range in price from the high six figures into the millions. The wares in their booths represent the luxury segment of the diamond and custom jewelry industry business.

Read the rest of this article at

Want to find a diamond that's perfect for you? Browse the world's largest collection of color diamonds at our online store.